160over90′s Down+own Crossing Identity; A Boston Landmark’s New Identity.

Philadelphia-based 160over90 created this new mark for Boston’s landmark shopping center. This is a place I frequented a lot in the past few years, and enjoyed thoroughly for it’s major bookstores, restaurants and occasionally it’s nightlife entertainment centers. I like it, it is urban and I like that it’s sophisticated enough to make you look inside the mark to find the positive (+) town.

I think this is stellar conceptual work, despite it not being a highly aesthetic mark in this day in age it’s refreshing to see concept based work.

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