Ok Sometimes, an ad conceptually can be a little over the top, but this is just rediculous they literally showed hell on earth to get the point across that all the super heroes just wanted a mini. If this help’s sell a mini just one mini I’d be suprised lol. But it did get my attention because I play videogames, somewhere in here their is nice art direction but poor callous concept.
Advertising Agency: Black RiverFC, Johannesburg, South Africa
Creative Director: Ahmed Tilly
Art Director: Justin Joshua
Copywriter: Dave Topham
Illustrator: Andree Wallin
Other additional credits: Hilary Simpson
Published: November 2008
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