Pringles just having a little fun

Just thought this creative piece of advertising was worth noting. I really liked the simplicity, and the use of hot and cold colors to attract the eye. On the negative side: I think this could have been a 1 page ad I don’t see the need for a double sided ad spend to get the idea across but it’s still cool.

Pringles Hot & Spicy

Advertising Agency: Callegari Berville Grey, France
Creative Director: Andrea Stillacci
Copywriter: Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Photographer: Riccardo Bagnoli
Illustrator: Claudio Luparelli
Art Buyer: Elena Mazzanti Houel

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