Thanks to CNN’s new update on their tv program their is no more “ticker” we just have a flipper. Well if that innovation wasn’t enough they decided to update their brand for CNN Headline News. The new mark reminds me a bit like Bravo with it’s logo.
But that aside from that the new mark doesn’t take center stage atleast on it’s current site design. The type HLN is making the H part of the L to get right to the N or news. Conceptually it comes off as if it’s fast, bold, and a slanted communication point. Which isn’t bad. Overall I think this mark is a mixed success, the weak point is whether or not the brand is unique enough to stand on it’s own in the tv news format. What do you think though?
As found on Brand New
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