Pentagram’s Latest Truvia, a Sweetner that comes from a plant called Stevia.? I prefer the simplicity of the packaging over the identity itself, but it’s quite cool to see a brand so connected to its packaging. I heard a lot about sweeteners over the past year while constantly trying to kick my soda habit. I wonder how natural this product really is though because it’s admittedly from it own website non-organic.

On the Creative: Great job Pentagram, the overlays in both the packaging and the identity keep a consistent brand look and feel. The use of the strawberry is memorable, and the website design + the packaging is reminiscent of the picnic patterns on the table. I also enjoyed the site design for the product. Simple, clean and informative.

As Found Here:? Pentagram

Site Design: Periscope

& Here:? Under Consideration