As I predicted from their previous spots reintroducing the myterious G. Gatorade is re branding. And the packaging is a bold move indeed. It’s actually kinda nice overall, I am not a fan of the G mark solo still especially with the little lightning bold but its nice.
I have only one question. Why did they choose to name one of their drinks “Shine on”? I know that word “Shine” is derogatory, as can be found on urban dictionary. http://www.urbandictionary.com/define.php?term=shine
As Found From: http://mnr.onthescene.com/Gatorade/g_imagelibrary.html
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