Well done, I am a fan of the art direction. The photoshop work is well done and does what it’s supposed to; carry your eye to the GE bulbs and then to the GE logo. I genuinely like this campaign because the visual catches your eye and you recognize the brand to the product but the pay off is the copy. The copy asks you if you’ve seen the light and makes you think about saving energy to save nature.
Advertising Agency: BBDO New York, USA
Executive Creative Directors: Bill Bruce, David Lubars
Creative Director / Art Director: John Leu
Creative Director / Copywriter: Brad Roseberry
As found first at Ads of the World
Comments (2)