This is an interesting ad mainly for it’s decent layout. I think it’s use of copy works well in the design and art direction sense but is the copy cliche? Some of their headlines are for sure but.. I’ll leave the more critical review of the copy to you copy writers in the audience.? It may come off a little low brow but their using the age old sex sells theory and they sell jeans you “unbutton” them pretty simple. Anyways great use of layout and I am a fan of the unique hand written typography.

Advertising Agency: BBH Singapore
Executive Creative Director: Steve Elrick
Creative Director / Copywriter: Todd Waldron
Photographer: Mark Seliger
Art Directors: Hoon Pin Kek, Scott McClelland
Copywriter: Douglas Hamilton
Agency Producers: Rebecca So, Michelle Tan
Account Planner: Gwen Raillard
Print Production: Asmanic Yang
Account Team: Frances Great, Eugenie Yeo, Lesley-Anne John