Because I love the bruins, and because they clobbered the Canadians this year in the playoffs I decided to post this new campaign from MULLEN. I think the bear is kind of adorable not so much intimidating and I think the copy at least for flyers ad + the Canada ad were good. The Video ad about tucking in your jersey, it’s kind of strange but why not beat a bruins fan with a fish Bear it’ll make you wonder what the heck. For a second I thought it was the same guy who was the dancing nut at the Bruins games in the ad, but not bad. Let’s go Bruins!!

Print Campaign:
Advertising Agency: Mullen, Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Directors: Jamie Ferreira, Matt Fischvogt
Senior Copywriter: Greg Almeida
Senior Art Director: Jesse Blatz
Director of Integrated Production: Liza Near
Producer: Zeke Bowman
Photographer: Bethany Acheson
Account Service: Stephen Larkin, Jonathan Greeley

Tv Spot:
Advertising Agency: Mullen, Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Directors: Jamie Ferreira, Matt Fischvogt
Senior Copywriter: Greg Almeida
Senior Art Director: Jesse Blatz
Director of Integrated Production: Liza Near
Producer: Zeke Bowman
Photographer: Bethany Acheson
Account Service: Stephen Larkin, Jonathan Greeley
Production Company: Station Film (bicoastal & London)
Director: Harold Einstein
Director of Photography: Ramsey Nickell
Executive Producers: Tom Rossano, Caroline Gibney
Line Producer: Eric Liney
Shoot Location: Boston, MA
Editorial Company: Cutting Room (NY, NY)
Editor: Merritt Duff
Executive Producer: Susan Willis
Telecine: CO3 (NY, NY)
Colorist: Tim Masick
Visual Effects: Brickyard VFX (Boston, MA)
Compositor: Dave Waller
Executive Producers: Brian Drewes, Kirsten Anderson
Motion Graphics: Superfad (Los Angeles
, CA)
Audio/Sound Design: Soundtrack
(Boston, MA)
Mixer: Mike Secher