Alright much has been talked about with their branding fiasco last January and December. But this new ad is playful and it enters into this debacle by well going back to previous brands for the summer. In fact the Pepsi Mark goes back to a revised 1940s+1950s identity design that I have personally never seen and its kind of an amusing situation, the mark itself reminds me of the early 1900s, but their throwing back with their art direction to the 1960s. Overall the TV spot works wonderfully, but focusing on the brand alone it strategically it leaves me with a lot of questions about where Pepsi goes from here. What do you think?
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors:?Brett Craig, Joe Shands
Art Director: Jamin Duncan
Copywriter: John Witting
Head of Production: Richard O’Neill
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Account Supervisor: Ellie Mooney
Account Executive: Maura Menapace
Business Affairs: Ken Rongey
Animation/VFX Company: Radium
Design Director: Tuesday McGowan
Editor: Alan Chimenti?Lead Artist/VFX
Supervisor: Aladino Debert
Art Director: Hatem Ben Abdallah
Motion Graphics: Andrew Hoeveler, Brandon Hirzel
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Audio Post Production: Margarita Mix Santa Monica?Sound Design
Mix: Nathan Dubin
General Manager: Michele Millard
Producer: Whitney Warren
Song: EMI
Music Supervision: Mophonics
Music Editorial: Amber Music
TV Talent: Kevin Michael Richardson @ CESD
Sources:
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