Well as far as branding goes this is actually a pretty boring story. I was hoping for something much more magnificent. On one hand going into this I thought maybe just maybe after the radical “ally” logo treatment for GMAC maybe a bull meeting a red and blue wheat field could make something interesting. Nope in-fact this pointedly is probably the simplest solution that this fantastic branding studio has had to make in awhile. The Brand Union who has created some amazingly conceptual and creative work created this new solution for BOAML. It’s fine I honestly don’t even feel like writing about this but it is news because well it’ll cost a lot of money for signage changes at the very least. So with a very weak rally let’s all say adios to the bull maybe now he can finally get some rest after having a talk with that guy from Mad Money for hitting the buy button so much.