But one of the concerns I had on just the FAQ page that leads me to think too much info is when your answering what to expect from your logo designer you shoot them to another page with a full blog post about 10 things to expect from your designer, I think in essence you could have just wrote down the synaptic things on the FAQ page but I understand why you want them to read the info and move around the site. It’s like this your promoting something bigger than your design services, your promoting a knowledge of the field which in return filters your audience.

Overall I do like your News story approach to portfolio design it works, it is educated and clean. And In essence any identity designer should read through your site you have rich content on there and some day you should write a book on identity design and identity design marketing. Thanks for responding to the post and I hope that you enjoyed the linking to your content!

You’re right, I shouldn’t link to those “iconic logo designers” as a recommendation. It’s kind of like placing myself alongside them, which I don’t want to do (that’s arrogant).

I’ll remove that from my FAQ page now.

I’d appreciate you saying how else you think I’m giving too much info away. What would you change?

Thanks very much, Joseph.