These print ads are pretty amusing, its like the ‘devil deer’ from bambi’s cartoon world shot in to recommend with whitty lines about how drinking bourbon will help you hook up. Whats funny and disturbing about this all at the same time is the real-life lifestyle promotion that goes along with selling this product but be that as it may the ad itself has witty copy-writing, clever art direction, and so so photography. These won’t stand the test of time but the copy writing really props up a new brand and with that challenge completed I commend them for selling the product. I think it works in selling a new brand with it’s copy writing a new breed, and that is no small accomplishment especially for a rather tacky looking packaging design system.