Legos Gone Historically Serious

On 07.22.09, In Advertising, by Joseph

Never thought I’d see the day where they would do a Lego Tienanmen Square something seems twisted about the whole thing. But the others are pretty non confrontational, the fall of the Berlin wall is monumental and Ali is fine. But I definitely don’t think it would make sense for the 5-17 year old demographic, or maybe it would because it would raise the question what is Tienanmen square from children to parents.

Never thought I’d see the day where Lego would do a Tianamen Square ad. Something seems twisted about the whole thing. The copy writing is fine its just the concept, and its no so much that it is controversial, it just seems off base. I don’t think it would make sense for the 5-17 year old demographic.

~~This is pretty bad but it came to my attention that this campaign conceptually and executionaly ripped.. It seems totally tacky to do that and think you’d get away with it in this day and age.~~ Correction it has come to my attention from the ORIGINAL flickr creator that infact they asked him to first create this creative for their ad campaign.. He said no because he didn’t like the imagery chosen for the campaign. He was ok with them using the idea, and he said he wasn’t the first to do it. So is it a rip, after-all really no just a concept that’s been rehashed.

http://www.flickr.com/photos/balakov/2377782949/in/set-72157602602191858/

Advertising Agency: Jung von Matt/ Alster Gmbh, Hamburg, Germany
?Chief Creative Officers: Armin Jochum, Deneke Von Weltzien?
Creative Directors: Fabian Frese, Gotz Ulmer, Daniel Frericks?
Senior Art Director: Andre Price?
Senior Copywriter: Sergio Penzo?
Producer: Claudia Schildt/Fabian
?Designers: Florian Zwinge, Tilman Gossner
?Photographer: Claudia Schildt/Fabian