Advertising Branding etc. - Design, Advertising, & Branding

An imaginative enjoyable campaign using books as a gateway visually into the literary world. One critique is the kids look terrifying in both ads, and I think this could have been pushed a lot farther than the standard genre of fantasy and horror but it’s visually well executed. This is the sort of campaign that if they were pushing specific books being sold on amazon.com they could have really extended the length of this campaign by using this conceptual device.