Sedex Express Courier Service Campaign

On 08.07.09, In Advertising, by BrokenJPG

A simple well executed concept turned into a great campaign. One critique outside of the campaign but on the brand would be Sedex sounds way too much like it’s competitor Fed-Ex, and the mark is quite plain, although in this execution the brand was handled well.

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Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre, Ricardo Dolla
Photographer: Rudy Huhold
Published: August 2009

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