Sundown Sunless Tanning Lotion Campaign

On 08.14.09, In Advertising, by BrokenJPG

A great campaign, with a simple but well executed visual device that triggers a simple well copy-written message.

Sundown Sunless Tanning Lotion.
Because lots of things keep you out of the sun.

Advertising Agency: DDB Brazil
Executive Creative Directors: Sergio Valente, Rodolfo Sampaio, Julio Andery
Creative Directors: Sergio Valente, Rodolfo Sampaio, Renata Florio, Rodrigo Almeida, Julio Andery
Copywriter: Otavio Schiavon
Art Director: Gustavo Victorino
Illustrator: Gustavo Victorino
Account Supervisor: Andre Silveira, Gabriela Guzzardi
Advertiser’s Supervisor: Marcelo Scatoline
Published: March 2009