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Australia’s City Free Fall

On 08.18.09, In Advertising, by Joseph

If nothing this campaign is very interesting to see in perspective. I wonder what people who walked through this thought upon entering and leaving…

Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.

maximumridefly
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Copywriters /art directors: Rebecca Johnson-Pond, Kimberley Ragan
Photography / Retouching: Kevin Hyde
Producer: Gabrielle Buckle
AM: Krystal Houghton
Art Director: Antonia Baker
Executive Creative Director: Nick Worthington
Design: Rebecca Johnson-Pond and Simon Redwood
Released: May 2009

Score: 0

Joseph

Designer from Boston, MA. I specialize in brand development, and advertising design. You can visit my creative online at elephantik.com

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