Just stumbled upon this article and poster set but I found it interesting to see an in-depth analysis on global brand values. I am not sure even what the “SM” stands for in the deviations in numbers but I just thought I’d bookmark this and give you links directly to Interbrand’s site for this interesting content.
After I read through this content thoroughly, I’ll post my thoughts later this afternoon.
For Interbrands Site Link: http://www.interbrand.com/best_global_brands_intro.aspx
For the top 100 brands in 2009 from Interbrand: http://www.interbrand.com/BGB09/BGB2_POSTER_FRONT.pdf
And Lastly the full article in pdf form: http://www.interbrand.com/images/studies/-1_BGB2009_Magazine_Final.pdf
