It’s not mind blowing creative, it’s not terrible either.. It’s a fish and she can use make up. Yea… Conceptually it’s fine, but this execution is comical. When representing a mermaid you think beautiful/graceful and as far as this photo shoot was executed: The mermaid is about as graceful looking as a flounder laying on the beach. It’s silly. And I don’t think it does much justice to their brand, but I admit this probably was fun to shoot so even though this is not 5pm on a Friday it is somewhere so cheers for this campaign.
.
.
.
.
