Movember Campaign

On 11.19.09, In Advertising, Interactive, by Joseph

This is another out there campaign to get your attention to donate for a cause. In this case prostate cancer research, and the work is OK but I don’t think very educational for the 30-40 seconds they have your attention. And it took me sometime to discover what movember.com really stood for ( I get fighting prostate cancer but you’re left wondering if this is a joke or something. )

Advertising Agency: TBWA\Chiat\Day
Group Creative Director: Jason Nichols
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Producer: Anh-Thu Lee
Assistant Producer: Doris Chen
Production Company: Tool of North America
Director: Tom Routson
DP: Michael Bonvillian
EPs: Brian Latt, Jennifer Siegel, Dustin Callif
Line Producer: Jeff Tanner
Production Designer: Peter Benson
Editorial: Nomad Editorial
Editor: Tom Muldoon
Assistant Editor: Eric Wais
Producer: Nicole Steele
Telecine: Technicolor
Colorist: Sparkle
VFX: Dtrain
VFX Artists: Casey Price, Lauren Riedel, Cara Farnsworth
Producer: Dan Connelly
Aired: November 2009

Visit movember.com to get an idea of their whole program. This is a bit all over the place, but I guess if it helps the cause alright. But my 2 cents is that these spots are really strange.

As first seen on adsoftheworld.com