This latest identity update for AOL strikes me as a huge departure from the triangle symbol. And rightfully so, their leaving Time Warner and downsizing. AOL is becoming Aol. It’s a shrinking more personal brand update that simplifies itself and humanizes it in the same way someone writes a simple sentence. And they should they [...]
This latest identity update for AOL strikes me as a huge departure from the triangle symbol. And rightfully so, their leaving Time Warner and downsizing. AOL is becoming Aol. It’s a shrinking more personal brand update that simplifies itself and humanizes it in the same way someone writes a simple sentence. And they should they have one of the largest IM networks available, and they still are relevant despite all of it’s decline in size over the years. What I like is that the new mark makes sense. It’s about down-to-earth communication. I just look forward to see their entire brand roll-out. And to be fair anything was better than what they have now. For a company that was trying to connect to people the current landing page for aol.com looks like a stuffy attempt at being an online newspaper and a search engine. I hope to post the full brand guidelines in the coming weeks if it can be found online. Stay tuned..
- Joseph
Update #1. New brand video, and Armin on Brand New updated a ton of pics from the brand release. I think it’s coming together for a campaign at the very least. It’s just simple in a good way.
As first seen by Jeff Fisher
Armin over at Brand New did a good job breaking down the visuals for this new campaign over here as well.
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2 Responses
The lowercase “ol” makes it seem this is a misspelled form of the word “Awol.”
I hear that, but given that it’s product aim is so popular it makes sense that it’s trying to change the tonality of the mark. AOL sounds like a stock ticker and corporate this at least come’s off more human in my opinion. Plus I think the stock behind this typeface brand is really just to give context to the new identity. I’ll wait to give my final opinion when the full brand roll out happens though I think theirs a lot of work that will need to be released in the coming weeks.