This formulaic campaign ( Visually capture your attention, tell the story, end with the brand placement and website link ) has been done a million times over but it’s well done here. And outside of the daredevil baby cord thing.. I generally find the campaign tasteful, has a point, is relevant and is well executed.
You see better when you’re scared.
Science World. We can explain.
Daredevils are born loving fear.
Science World. We can explain.
Two most common fears: clowns and heights.
Science World. We can explain.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Photographer: Patrick Norman
Published: July 2009
As first seen on adsoftheworld.com
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