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Diesel Jeans: Be Stupid Campaign & Microsite

Diesel’s latest campaign and micro-site experience reach out to teens, college kids, and young professionals who all just want to act their age. I find some of the executions sexy, some clever, some funny, and some just pure stupid. But theirs a lot of executions and I am sure they’ll only run the best ones in print. Overall the campaign is pretty good, and on brand but the micro-site seems a little social media friendly standard.

Alright so we’re back from our gloriously long trip to Moskva, and just saw a new campaign from UK that seems well sometimes amusing, but sometimes stupid. You decide.

Score: -7

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