CoCo Cohones… :) 1.5 million dollar bit

On 01.22.10, In Advertising, inspiration, by Joseph

Go Team CoCo

“Conan gets back at NBC by spending more than $1 million of NBC’s cash before he leaves the show.
Conan O’Brien’s unveiled his show’s newest character, the “Bugatti Veyron Mouse,” a $2 million Bugatti sports car adorned with fake mouse ears and whiskers. The car’s debut on the show was accompanied by the sound of a master recording of the Rolling Stones’ “Satisfaction.”"

- As found on their YouTube Site.
PS it was reported the actual car was on loan from a museum? But the cost of licensing everything was what cost 1.5 mill.