Outside of the fact that this is a completely interesting and fairly new service… I think the name ‘xfinity’ sounds strange, Xfinity sounds harsh. But Comcast Xfinity does sound better than Comcast Fancast. Comcast Fancast sounds redundant. Xfinity I guess is named this way because they looked to brand and trademark this specific product. It’s probably a good move for the same reasons SyFy changed from Scifi.

Dissecting this name: I don’t dislike ‘x’ on it’s own it refers to the roman numeral 10 and that connects to the year 2010 which is kinda cool. I think on it’s own xfinityTV sounds nice. but the removal of the dots in the i’s and the gradient being required is slightly strange. And Xfinity on it’s own sounds a bit harsh. But because it’s a trademarkable name “xfinity” does sound like it has a future. We’ll see how far this goes as Verizon and other services roll out similar services.

The link to Fancast.com soon to be xfinity.com