
On 02.08.10, In Advertising, by Joseph
Really didn’t expect to see Reebok going in this direction. But this is a European print ad, and that market generally can take more risks than their American counter-parts. What do you think of this campaign? So far the female perspective over here thinks that it’s colorful, the legs are gorgeous but the see-through panties are a bit much.
Advertising Agency: DDB Berlin, Germany
Head of Art Buying: Kim Bianchi
Account Director: Stephen Kimpel
Design Director: Stephanie Barth
Production: Lunik GmbH – Arne Weingart
Stylist: Sara Dunn
Retouching: Adrien Benard, Paris
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