What do you do to market your brand if your one of the most well known book publishers in the world? Just tell it like it is. This print creative is a bit point blank, and I dig it because of that. I just think the art direction of the photos well they are a little flat. Outside of that I get their strategy.
Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan, O’ Poon
Copywriters: Paul Chan, Jay Lee
Art Directors: O’ Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung
First seen on adsoftheworld.com
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4 Responses
I like.
Taking a hectic, hustle bustle scene, and breaking it down to show one of life’s escapes… reading.
Never thought of that, but that makes sense. I just thought they were going for worldly and didn’t want to pay all the models fees haha.
But no that makes sense makes me like it a bit more.
I’m sorry to do it, but you really need to get a handle on your/you’re, there/their.
Mistakes like these make reading tedious, regardless of how concise it may be.
I respect your input, I really need to work on my grammar. And I am taking some steps to fix it for this site including hiring an editor and working on my own grammar. I do write too much to let grammar like this pass so I agree with you.