Comments on: bing.com | An identity crisis http://www.adbrandetc.com/2010/03/04/an-identity-crisis/ Design, Advertising, & Branding Tue, 07 Feb 2012 10:07:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joseph http://www.adbrandetc.com/2010/03/04/an-identity-crisis/comment-page-1/#comment-368 Joseph Thu, 04 Mar 2010 20:01:45 +0000 http://www.adbrandetc.com/?p=2242#comment-368 I am interested to see it play out too. Because if they do just stay where they are that's impressive. It's really about seeing a trend in loyalty of the brand or if I might be right that their is something of a tiredness effect to the mark that plays out and damages its full potential. I am interested to see it play out too. Because if they do just stay where they are that’s impressive. It’s really about seeing a trend in loyalty of the brand or if I might be right that their is something of a tiredness effect to the mark that plays out and damages its full potential.

]]> By: Tom Okeefe http://www.adbrandetc.com/2010/03/04/an-identity-crisis/comment-page-1/#comment-367 Tom Okeefe Thu, 04 Mar 2010 17:59:59 +0000 http://www.adbrandetc.com/?p=2242#comment-367 Well coming from working on the Bing Team for about 9 months. i will say this about the logo. It was done by professional(s). Razorfish designed the Bing Branding. I strongly dislike the logo from day one and expressed my opinion while working at Microsoft. It's bad in so many ways. Someone just told me the other day "it was a missed opportunity for the Creative Director that worked on this project." I'm still surprised that something better couldn't come out of Razorfish. The logo should change. It's horrible. With that aside. Bing.com hasn't even been launched for a full year and it's increasing adoption and while people still hate on Microsoft people are starting to dislike Google's privacy issues and are starting to jump ship and use Bing. Will it ever control the market more than Google? Who knows? I think Bing is more innovated than Google with the latest Bing Maps and applications Bing Twitter map, and Local Lens and Photosynth. I would also like to add Bing was the first to use real-time search results by using Twitter content. www.bing.com/twitter. Lets see how stats hold up in a year from now. Well coming from working on the Bing Team for about 9 months. i will say this about the logo. It was done by professional(s). Razorfish designed the Bing Branding. I strongly dislike the logo from day one and expressed my opinion while working at Microsoft. It’s bad in so many ways. Someone just told me the other day “it was a missed opportunity for the Creative Director that worked on this project.” I’m still surprised that something better couldn’t come out of Razorfish. The logo should change. It’s horrible.

With that aside. Bing.com hasn’t even been launched for a full year and it’s increasing adoption and while people still hate on Microsoft people are starting to dislike Google’s privacy issues and are starting to jump ship and use Bing. Will it ever control the market more than Google? Who knows? I think Bing is more innovated than Google with the latest Bing Maps and applications Bing Twitter map, and Local Lens and Photosynth. I would also like to add Bing was the first to use real-time search results by using Twitter content. http://www.bing.com/twitter.

Lets see how stats hold up in a year from now.

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