Superpower Promo : BBC

On 03.09.10, In Advertising, by Joseph

Interesting promo for a new TV series on BBC. The spot’s execution is albeit B rated, the creative and conceptual strategy was well done. You really thought you were seeing another Heroes rip off series until the punchline.

Advertising Agency: RKCR Y&R, UK
Creative Director: Damon Collins
Copywriter: Steve Moss
Art Director: Jolyon Finch
Planner: Emily James
Business Director: Jo Bacon
Account Director: Anita O’Shea
Agency Producer: Claudio Gorini
Production Company: Partizan
Director: Matthias Hoene
Editor: Joe Randell Cutler
Producer: Miranda Johnstone
Post-production: Prime Focus London
Audio post-production: Sam Robinson @ Factory
Music: Philip Glass. Mad Rush – solo piano version