I enjoyed this spot, it introduces an innovative safety feature and captures that disturbing feeling a driver has when they are tired and behind the wheel.
wandaproductions — March 26, 2010 — Production company : Wanda Berlin Director : Wilfrid Brimo Executive producer : Fabian Barz Client : Volkswagen Title : bear / fox Agency : DDB Germany, Berlin Agency Producer: Bernd Bluhme Chief Creative Officer: Amir Kassaei Exec. Creative Directors: Stefan Schulte, Bert Peulecke Creative Direction: Till Eckel, Johannes Hicks Art Direction: Lisa Berger copy writer: Ingo Isabettini, Manuel Wenzel
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One Response
Yeah, they do come up with pretty cool commercials. I liked the ones they had a few years back where they “unpimp” old cars… hilarious