This slightly disturbing ice cream machine ad brings out the worst in office behavior. And it reminds me of the ice cream trucks that troll playgrounds because of the background noise. But to be fair the ad has all the right elements to be successful ( hero, humor, product). But to be me it feels just a bit flat or maybe just leaves me with a bad taste. I think the reason for me that it does not work with humor is that it feels dreary. I wouldn’t want to be Eric or work with those zombie-eating-soft serve creatures!
Agency, City: Proximity Canada
Client: PepsiCo Canada (AMP Energy)
Spot Title: Eric‘s Good Morning
Creative director: John Gagne, Jon Webber
Copywriter: Jon Ruby
Art director: Jeff Da Silva
Agency Producer: Christie Gawenda
Production House: City: Suneeva -- Toronto
Executive Producer: Michi Lepik-Stahl
Director: Jeff Aron Lable
DP: Chris Malby
Editorial: City: Ricochet Post -- Toronto
Editor: Gord Koch / Igor Boros
Planner: Zach Klein
Account Management: Andrea Cook, Lindsay Bernard
Published/Released: May 10, 2010
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One Response
This AMP ad sucks. Pass it on.