Direct from the source Social Fuel :

This weekend Euro RSCG London launched the Dulux ‘Let’s colour’ campaign with a TV advert celebrating colour in four cities around the world. The project is called ‘Dulux Walls’ and focuses on a series of painting events in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).

The 2 minute directors cut was pre launched online via YouTube with over 2000 views in its first 36 hours. It has being rolled out on TV in local markets across the world, beginning with France.

The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.

Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’.

Further campaign information can be found on:
Website – http://www.letscolourproject.com/
Blog – http://www.letscolourproject.com/blog/
YouTube – http://www.youtube.com/letscolour
Flickr – http://www.flickr.com/photos/letscolour/collections/
Facebook – http://www.facebook.com/pages/Lets-Colour-UK/10150101337710093
Twitter – http://twitter.com/lets_colour

Also, here are some interesting stats on the project:

Brazil
2150 litres of paint
42 paint brushes
188 Roller heads
30 Colours
95 painters and volunteers

France
1050 litres of paint
40 paint brushes
214 roller heads
28 colours
75 painters and volunteers

UK
1140 litres of paint
46 paint brushes
200 roller heads
24 colours
110 painters and volunteers

India
2200 litres of paint
56 paint brushes
180 roller heads
32 colours
120 painters and volunteers