Advertising Branding etc. - Design, Advertising, & Branding

Let’s start off with the positive: I did enjoy the lock-up they provided from multiple publications mast head logo-types. It is a bit fun and funky. Now the critique: I am not copy writer but this seems like possibly one of the most forced executions I have seen in a long while. Many elements were probably forced in so to speak and it probably gave the AD and CD and CW a headache. At least it comes off that way. Also the tone was self praising, and I think it was a missed opportunity to praise magazines by celebrating their impact. Does a website have the same journalistic impact that a publication has? I can not help but think of that Rolling Stone article that forced a general out of job kind of impact.