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New Balance: Running Green

On 07.14.10, In Advertising, by Joseph Maguire

A pretty decent spot by New Balance Running shoes, magical and inspiring. Wasn’t too much of a fan of the music accompanyment in the spot though.

SUSPECT worked with animation-expert-turned director Doug Purver to create the spec spot Running Green that shows a pair of photo-real New Balance 509 sneakers jogging in super slo-mo, leaving bursts of beautiful flowers and other plant life that is in stark contrast to the gritty, New York City cobble stone street. The visually stunning spot aims to express the sneaker company’s dedication to the environment and to social responsibility.

Thank you Trust for sending us this spot our way!
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Score: 1

Joseph Maguire

Branding Designer/ Advertising Designer

Visit Authors Website  |  All Articles From This Author

4 Responses

BASHgraphics
07.14.10

Please can someone tell me the artist and track of this music?

Oliver
07.14.10

wow … what a fantastic spot … love this – music is also great!

Joseph
07.14.10

You might find it on here: http://www.trustcollective.com/portfolio/content/suspect_runninggreen.php

Joseph
07.14.10

Music and Sound Design by Q Department

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