Advertising Branding etc. - Design, Advertising, & Branding

Well today I received and email to post a rather obscure social media campaign. This particular site is beyond strange. You can create your playlist and tell everyone about what you need to listen to prior to passing. Yup this site is officially trying to be the social media bucket list. Not only can you tell all of your friends that you want to hike Mt. Everest well now you can facebook/twitter/ post all of your contacts that piece of information before you go. And I am looking left, and I am looking right… Scratching my head.. And right now I am headed to find another cup of ice cold coffee. Whatever floats their boat