Just a great piece of art direction & copy direction. Simple but well executed.

This formulaic campaign ( Visually capture your attention, tell the story, end with the brand placement and website link ) has been done a million times over but it’s well done here. And outside of the daredevil baby cord thing.. I generally find the campaign tasteful, has a point, is relevant and is well executed.

I have nothing more to say about it than happy holidays people… lol when CGI goes horribly wrong. And a creative direction overtakes commonsense this is what happens. Btw I believe in risk taking but… not at the expense at making an “ass” out of your self , enjoy.

Just ran into some great interviews and feeds this morning that well should be shared. Enjoy…

This latest identity update for AOL strikes me as a huge departure from the triangle symbol. And rightfully so, their leaving Time Warner and downsizing. AOL is becoming Aol. It’s a shrinking more personal brand update that simplifies itself and humanizes it in the same way someone writes a simple sentence. And they should they [...]

This movie touches close to home for many of you in our field, a lot of people have been laid off during this recession and many of us have taken steps to choose our own paths. Exciting that someone had the guts to make a documentary about the brave new world for creatives.

This is another out there campaign to get your attention to donate for a cause. In this case prostate cancer research, and the work is OK but I don’t think very educational for the 30-40 seconds they have your attention. And it took me sometime to discover what movember.com really stood for ( I get fighting prostate cancer but you’re left wondering if this is a joke or something. )

A new TV intro to a South African TV channel from a talented agency called Orijin.

A classic brand updates and repositions itself to a larger audience.

Just thought the train photography was visually stunning and well paired with the brand.