Advertising Agency: Forchets, Milan, Italy
Executive Creative Director: Niccolò Brioschi
Creative Director Copy: Francesco Montella
Art Director: Livio Grossi
Copywriter: Hilija Russo
Photographer: Zona 13
Published: July 2009

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn
Art Directors: Johannes Jost, Janine Jales
Copywriters: Benjamin Schwarz, Martin Beswick
Director: Tim Godsall
Agency Producer: Sandra Niessen
Aired: March 2009

This is a well thought through campaign, and its based upon all your fears of breaking a laptop. And I think overall it translates to any language which is awesome. Well done.

 

Advertising Agency: McCann Erickson Düsseldorf, Germany
Creative Director: Thomas Keil
Creatives: Kurt B. Geiger, Holger Pfeifer
Agency Producer: Inge Dickewied
Account: Mira Gorsic
Director: King Kahlil [Jens Junker & Simone Schirmer]
Production Company: Bakery Films Hamburg
Producer: Hans Lechner

I just absolutely love the originality in the art direction to these ads. I think the bluntness of the copy writing is fine work but the art direction kills it.

Advertising Agency: DLKW, London, UK
Art Director: Richard Prentice
Copywriter: David Adamson

“This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us.” – http://www.youtube.com/user/PENStory

- Thanks Ellis for the Tip!

Just in the spirit of bringing this site back, I decided to whip up a desktop wallpaper everyone can download and enjoy as long as you don’t use it for commercial means.
Please link to our design studio site at http://www.elephantik.com if you do re-post this!

1920×1200 Desktop Wallpaper by Elephantik

Go to this site to Download for the full ziphttp://nl.toyota.be/cars/new_cars/iq/iq_font.aspx

Pretty Sweet Stuff, Thanks for the tip Adam Dexter.

Joseph

Interestingly enough all of these financial institutions are getting a makeover, I guess its a good idea since the financial rebound is expected for upcoming year and now is a good time to solidify their brands going into this. Going into this I needed a second to digest this new brand but as soon as I saw their executions I have to say this is a winner. They really blew me away with those two new ads, giving the power back to the guy in charge of the bank book is fantastic. * But they better do one for a superwomen because I know many a mom are in control of bank statements out there and they’d be silly to just have a one gendered super hero. That all being said work like this makes me appreciate Mullen that much more, Great work guys/gals you really nailed this over the green monstah! Interactively I’ll have to add that other than a refresh and the viral campaign that was undertaken I am not really seeing that much of a difference under the hood for a lending tree site. That being said It’s still worth of merit that they created a super hero tool landing page that was decent.

“If you watched the morning news shows today you may have heard a familiar voice speaking about “men of ill repute,” “corporate mischief makers,” “a wave of financial tomfoolery” and a “downturn of diabolical proportions.” The voice you heard is Adam West who some of you know as Mayor West on Family Guy and others will recall as Batman in the original TV show. West is the voice of the brand new “You to the Rescue” campaign from LendingTree which marks the re-launch of this brand as a diversified financial services company. The campaign, created by Mullen, was previewed exclusively on Twitter and LendingTree.com on Friday before appearing on national TV today.

The integrated roll out includes the re-branded LendingTree.com site, a YoutotheRescue.com microsite (featuring a utility belt of free financial tools), new TV spots, radio, email, mobile applications, viral web elements, as well as a branded presence on Twitter and Facebook.” As posted on Mullen’s Blog

Score Tally:

Identity (8/10)
Comment: I dug the prior mark, this one works though conceptually Lending Tree is now the super hero’s tool to his financial world. Its slick.

Copy Writing (10/10)
Comment: Are you kidding copywriter you rocked… whoever you are.

Interactive (6/10)
Comment: This took the back seat in my opinion but there are elements that are well executed but I still think that homepage for lendingtree.com is a cluster… that really has too much information in one place on it.

Branding Overall ( 9/10)
Comment: You succeeded capturing my attention, and actually inspiring me to a product that is not all that popular. Well done.

An Up & Coming Digital Illustrator named Moustafa Hassan has submitted a creative wallpaper for you guys to download check it out by right clicking and saving the image to your desktop. It is a 1920×1200 Widescreen desktop display wallpaper. And you can find more of Moustafa’s work below at any of these galleries.

http://www.flickr.com/photos/iphotoshop

http://www.twitter.com/iphotoshop

If you feel like submitting creative for a wall paper in the future you can send it directly to the our flickr group.
I peruse the folder quite readily.

- Joseph

I would download the whole lot of them for music time to pass the day on with while working. While your on the site you should check out Brian’s portfolio, he’s done some absolutely amazing illustration/motion creative.

http://since78.briangossett.com/?page_id=1269

Thanks for the tip on facebook Adam!