This new mark for Nike’s Football division is awesome. Its part shield, part hypercube, part something out of tron/the 80s, and lastly it reminds me of Miami Vice with those Porsche’s that had the rear window with shades. In my opinion great brand identity update for visual reasons but the conceptual reason for it is a bit ambiguous. The explanation is for the cube is that it is made up of 4 dimensions ‘Technical, Physical, Tactical and Mental’ ( the characteristics that make a great football player ). Do you get it, does it matter?

The spot was a bit flat if it was not for this ‘rear ending’, but I guess with it it is not quite lack-luster. And because of its extreme content/soundtrack their brand’s message appeals to their audience. With 500,000 + visits on you-tube already their marketing team must be happy.

Interesting creative for the movie AVATAR, illustration inspiration. Update:: we saw the film tonight. It was one of the most gorgeaous films ever made. James Cameron is pure genius, the whole thing was just stellar from top to bottom the viewer’s experience falls in love with characters. Way-to-go their is magic still in hollywood!!

Just a brilliant execution of an advertisement. I love to see old school tech applied with stunning art direction. This is a awesome look and a great throwback.

So many of you have seen my personal business card and asked where did you get it done? For the longest time it’s been just a little secret of mine. But this is the the English printer where I got the cards printed: Plasma Design Overall the time to make the card took about 2 [...]