Well today I received and email to post a rather obscure social media campaign. This particular site is beyond strange. You can create your playlist and tell everyone about what you need to listen to prior to passing. Yup this site is officially trying to be the social media bucket list. Not only can you tell all of your friends that you want to hike Mt. Everest well now you can facebook/twitter/ post all of your contacts that piece of information before you go. And I am looking left, and I am looking right… Scratching my head.. And right now I am headed to find another cup of ice cold coffee. Whatever floats their boat

Exceptional art direction and writing. These print ads are really quite wonderful to see. The work is filled with a great mixture of still photography, typography, photo shoots and illustrative composite work. View all of their spots on Arnold’s homepage link.

A pretty decent spot by New Balance Running shoes, magical and inspiring. Wasn’t too much of a fan of the music accompanyment in the spot though.

Amazing motion illustrations and inspiring musical accompaniment to celebrate Dr. Marten’s turning 50 .

Apple, seriously that is one stunning TV spot. Seriously you make me sick at how good your creative and products are. But this ad is easily one of my favorites and most memorable spots I have seen this year.

Concept is witty at least, what do you think?

Let’s start off with the positive: I did enjoy the lock-up they provided from multiple publications mast head logo-types. It is a bit fun and funky. Now the critique: I am not copy writer but this seems like possibly one of the most forced executions I have seen in a long while. Many elements were probably forced in so to speak and it probably gave the AD and CD and CW a headache. At least it comes off that way. Also the tone was self praising, and I think it was a missed opportunity to praise magazines by celebrating their impact. Does a website have the same journalistic impact that a publication has? I can not help but think of that Rolling Stone article that forced a general out of job kind of impact.

This ad may help sell a dedicated courier service… But I don’t think it will help their international travel industry lol.

Pretty cute ad placement and the creative is fair. Cool stuff.

I did not believe it at first, but I searched for an invite to try it as soon as I heard the words “Console Killer”. So I am eager to tell you all about it but I can’t divulge anything other than yes that it does in fact work. Get ready to sell your consoles and for you mac users: Holy shit you’re going to be able to play any game you want. Oh and for you doubters, they can actually make games look better than they would if you played them with a console because they have better hardware than can modular-ly be made ( at least in this current generation of game consoles. )
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