I missed this spot during the Superbowl, I am not sure if this particular version of the spot ran but I saw it last night and thought hell thats a great ad for its visual research. It basically showcases what a designer is thinking about when they build brands, or build products like cars in this case.
Some Sweet Ad Campaign work for China’s Environment Protection Foundation.? Advertising Agency: JWT Shanghai, China
Saw this last night and laughed a bit about it. It sells the product and touches home with a bit of deprivation and humor. 
This is an interesting ad mainly for it’s decent layout. I think it’s use of copy works well in the design and art direction sense but is the copy cliche? Some of their headlines are for sure but.. I’ll leave the more critical review of the copy to you copy writers in the audience.? It may come off a little low brow but their using the age old sex sells theory and they sell jeans you “unbutton” them pretty simple. Anyways great use of layout and I am a fan of the unique hand written typography.
Advertising Agency: BBH Singapore
Executive Creative Director: Steve Elrick
Creative Director / Copywriter: Todd Waldron
Photographer: Mark Seliger
Art Directors: Hoon Pin Kek, Scott McClelland
Copywriter: Douglas Hamilton
Agency Producers: Rebecca So, Michelle Tan
Account Planner: Gwen Raillard
Print Production: Asmanic Yang
Account Team: Frances Great, Eugenie Yeo, Lesley-Anne John
Well done, I am a fan of the art direction. The photoshop work is well done and does what it’s supposed to; carry your eye to the GE bulbs and then to the GE logo. I genuinely like this campaign because the visual catches your eye and you recognize the brand to the product but the pay off is the copy. The copy asks you if you’ve seen the light and makes you think about saving energy to save nature.
Advertising Agency: BBDO New York, USA
Executive Creative Directors: Bill Bruce, David Lubars
Creative Director / Art Director: John Leu
Creative Director / Copywriter: Brad Roseberry
As found first at Ads of the World
How many of you have been watching TV and wondering what the hell are all these banks buying so many media spots?on TV lately.? For me I cant help but think these are the same banks that are flat out going out of business and to me their trying to throw make up on their brand’s lousy perception. But they no scruples because their the same ones who are so desperately in the hole and begging for more of our tax paid bailout money, I get that its a catch-22 people have to invest to save the brand but what kind of institution practices spending outside their means when they should be a representation of being stable and responsible. I am sorry but in my opinion its not a sound decision to put this marketing gamble on the tax payers, so if your recieving bailout money one would think you’d lay low and fix the real problems behind the scenes.
Besides tv media buys? what else does the american tax payer bailout pay for? How about the variety of naming rights for stadiums by bailed out banks nationwide. Thankfully Bank of America stopped their deal last month for the naming rights to the new Yankee Stadium but Citi paid $400 million for a 20 year naming rights contract with METS Stadium. I just found this video by CNN quite up to par with the cynical view most of us share on these institutions and their marketing campaigns. On a lighter note ” Capital One: What’s in your wallet? well actually nothing…”
http://www.nbcnewyork.com/sports/baseball/Bank-of-America-Drops-Out-of-Yankee-Stadium-Deal.html
I’ve seen alot of these Youtube videos in the past year where people do spontaneous stuff but this is a great idea for a brand. Especially in the day and age where everyone is worried about all these negative things.. It’s a nice light hearted campaign. Great job T-mobile hopefully this is coming to a train station near you. Oh and with a little research I dug up that the spot came from Saatchi & Saatchi.
Thanks Tammy for the link!
Alright so many people im’d me this morning claiming they have seen the next great big RIP. Skittles.com, they claimed Modernista! did this first. Well I gotta say I don’t think either of them are all that original and frankly both have one giant issue going on with them. They look broken, neither of their ” models ” were that similar I disagree. But they are at least similar in that their creative is so small compared to the rest of the site when you land on it. In the case of skittles.com theirs a rather annoying pop up box asking if you want to leave the page. I clicked on it right? why the hell do I need to be sure about it enough to waste my time clicking on that tiny box saying I do agree to leave this site!?
So.. overall great idea imo, by adding Twitter to Skittles.com, but its poorly executed and no it is original ( at least in comparison to Modernista’s site ) to those that call rip. And what Modernista! did in the first place I don’t think was all that original because frames have been used similarly in the early 90s. Also Twitter is a whole new animal and its gaining a user base faster than just about anything. And frankly how is it a rip to place content not owned by you on your site, it’s like claiming people who use Brightcove are inherently ripping each other.. And in the case of skittles it’s not the background it’s part of the site.. And in the case of Modernista! the background site was not the creative property of Modernista!… It’s rented space and not their creative so how can one claim a RIP.. But more importantly.. the future of Twitter.
I think Twitter will soon challenge Facebook with popularity and it serves a much better use. Free-in-network grass roots advertising. I love it for that. It’s free and simply you create a solid network by broadcasting topics that other people are interested in, and you can drive traffic much the same way. I think they need to push it a little further and help you weed through your content better, but overall Twitter is a juggernaut that at first I said “we don’t need this bs” only to reverse that opinion and say ” facebook updates are tired, and linked in updates are even more tired” . Twitter generates traffic and reaches your potential audience.. fast.
Look for skittles.com and other sites to integrate Twitter better and for it to be more useful like a public feed their search results embedded into the site. And they’ll probably do it much better aesthetically in the future because the co-branding on skittles.com makes skittles look like an advertisement and not the owner of the site, something that is similar to Modernista! in not so good a way. To Recap – I think what they did, not how they did it was pretty cool. So props to skittles and to the naysayers and rip claimers, take a second look its different although the execution on both sites need work.
Oh and one tiny idea I think is going to be a reality…. TV shows will probably use twitter much the same as Skittles.com is but with some modifications of course. Why well imagine your watching lost and people are updating info about the show publicly real time as well as watching episodes. This sort of simple cross platform social networking will grow and it will grow based upon the demand of the audience, I think that is why I am excited about it. Also I think Facebook/Linked-in and other useful sites will eventually adopt the usage of twitter over their own – in site models. Wait and see but users will make twitter grow not the providers. Their one thing though I don’t see as a potential growth area unless text fees disappear altogether on cell phones.. which is cell phone twittering. But maybe I am wrong about that, and it may become easier to post tweets for all cell phones and it might have more interaction on TV and online as TV shows become more watched online. Right now you can watch Lost the day after the show airs.. I wonder when you will be able to watch it Live on Air and simulcast on the web, and if Twitter will be integrated into that format.
So those cute cuddly bear commercials that we grew up with as kids about how soft and nurturing our toilet paper has come to this.. This is officially the most disgusting commercial so far that I have seen this year, it was actually made and shown since last summer but… enjoy… oh btw It’s pg enough for the office its just foul. Enjoy !
