Advertising

ISPCC spot by Blinder

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This submitted campaign spot for the ISPCC is heart wrenching and is well executed. The actors were not hurt in anyway, but regardless I am not sure if this spot could be played in America because of excessive violence in the spot. What do you think? Do you think the advertisement is effective?

Irish Society for the Preventition of Cruelty to Children Summer Campaign is entitled “I Can’t Wait Until I Grow Up”. The campaign, which will run for the month of May 2011, highlights that childhood is supposed to be one of the happiest and safest times in a child’s life, yet for many Irish children who contact Childline this is simply not the case.
The ISPCC receives less than 10% government funding. All funds are greatly received and will help us continue our work. Every donation helps brings us one step closer to our vision of every child having the right to be heard and to have a childhood free from abuse.

To read our Children’s Rights Manifesto, to make a donation to our work or to learn more log on to www.ispcc.ie to make a donation or to learn more.

If you are under 18 and affected by any of the issues highlighted, or need someone to listen please call Childline 1800 66 66 66 or childline.ie.

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All Hail the King iPad

ipadking

Before this device even came out the guys over at Apple knew what a gold mine this device was going to be. With today’s results one can already see the changes in the design community to accommodate this new device. Web/iPad standards have been set this product is cross platform friendly and it is clear that it will continue to push the design community to accommodate for it to be cross-platform friendly.

Consumers of all ages are getting savvier and savvier about technology to the point where yes my parents own an iPad and yet I still have not yet purchased one. Will I? Probably it will be a present for the holidays if anything but the point is that consumers the ones who have the money and spend are buying these en-masse.  But why is this news? Today, Apple doubled their profit. I am not claiming to be a financial guru but if anything is for sure this impacts the interactive design community. While Apple and the iPad & iPhone are not Flash friendly, the impact is clear it pretty much defeats the purpose of using Flash for a mass audience stand alone website or for an advertisement unless its only shown for web users or for specific mobile or specific pad devices. And that has forced businesses to design for each platform, web/iPad, Android Pads ( Flash Friendly ) ,  iPhones,  & for all other mobile users. Designing for specific platforms is costly and timely, and the future is clear being cross browser friendly is cost effective and easier to manage.

I am going to go a bit off tangent: Focusing purely on the future,  my bet is the iPad is going to launch a full scale invasion into the living room with new applications. Xfinity TV & Fios both started to scratch the surface of that by creating applications to watch and record shows. Additionally, on the business to business side it is clear that applications can help sell products and subscriptions, and the every day brick and mortar shops could clearly benefit from using them as an email/social media newsletter sign-up platform. And for college students, its only a matter of time before the publishing industry stops killing so many darn trees and just out right asks students to be able to have an e-reader before the semester begins.

What do you think is the iPad King, or is this still just a 24.67 billion dollar a quarter fad? And do you think the new Intel pads will be even capable of competing or denting the iPad demand?

Btw to those hardcore fans of Android and Blackberry,  I would love to know your thoughts about the mobile, and pad markets.

Just to end with a cool new use for the iPad: I noticed Wacom just started selling high quality pens for iPad. Pretty cool, they are clearly paying attention to the 2,000,000 plus iPad users.

 

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The Bessies 2011

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One of the largest advertising agencies in the world is taking a swipe at Crowd Sourcing to promote an awards program called “The Bessies”. I somewhat come off with a bad taste in my mouth about the whole TV spot, and you might ask why? It is an honorable thing to attack crowd sourcing as a practice, especially since the value of the creative generated by its practice is quite questionable at best, and at worst legally a rip off of somebody’s intellectual property. Well the reason is ironically CP+B has a history with testing out Crowd Sourcing as a practice, and ex employees from it actually split off to create a studio called Victor & Spoils based on Crowd Sourcing as its business model. http://www.mediabistro.com/agencyspy/cpb-alums-launch-crowdsourcing-based-agency_b4786

Additionally, CP+B the creator of the Online video also has a history with Crowd-Sourcing. They apparently paid a sum of $1000.00 to the winner of a Crowd Sourcing competition for the brand identity of Brammo Motorcycles in 2009.  Read more here about that: http://www.mediabistro.com/agencyspy/crispin-crowdsourcing-for-brammo-logo_b4138. What are your thoughts is CP+B just poking fun at itself, or did they bring up their own past in a negative light with their promotion for the Bessies, a Canadian Ad Awards program.

For those interested in reading more in CP+B and Crowd Sourcing:

http://edwardboches.com/did-cpb%E2%80%99s-crowdsourcing-experiment-backfire-have-designers-created-an-exclusive-club-designed-to-keep-newcomers-out

http://adweek.blogs.com/adfreak/2010/06/cpb-tries-to-crowdsource-away-the-oil-spill.html

http://adland.tv/content/cpb-players-start-their-own-crowdsourced-ad-agency-victor-spoils

 

SATS Situps

situps

SATS, Scandinavias Leading Gym

Advertising Agency: PS Agency, Stockholm, Sweden
Agency website: http://www.psagency.se
Creative Director: Pål Roos
Art Director: Johan Angantyr, Viktor Andersson, Kent Lovén
Copywriter: Cia Säflund, Igor Smurawa, Johan Lindman
Photographer: Patrik Engström
Published: April 2011

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Help I Need Help Sleeping

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I do not know how comfortable you are about thinking about buying every day medication online but helpineedhelp.com is trying to change that. Cool strategy.

Care to see their other campaign videos?

PS I have never seen a credits list this ridiculously long before!

Advertising Agency: agencytwofifteen, USA
Executive Creative Directors: Scott Duchon, John Patroulis
Creative Directors: Paul Caiozzo, Nathan Frank
Art Directors / Copywriters: Paul Caiozzo, Nathan Frank
: Paul Caiozzo, Nathan Frank
Director of Integrated Production: Tom Wright
Agency Producers: Mandie Bowe, Joyce Chen
Account Supervisor: Melissa Hill
Production Company: Tool of North America
Director: Geordie Stephens
DP: Rogier Stoffers
Executive Producers: Matt Bonin, Brian Latt, Dustin Callif
Head of Production: Amy DeLossa
Line Producer: Mark Fetterman
Production Designer: Peter Benson
Production Supervisor: Tim Ford
Production Company: Lifelong Friendship Society
Director: Jason Jones
DP: Sean Kirby
Executive Producer: Dan Sormani
Line Producer: Kim Koby
Production Manager: Nicole Karczewski
Art Directors: Kit Bland, Doug Kofsky, Che Broadnax
Art Designer: Adam Sober, Kelly McGehee
Mountain Scenic: Travis Moonshine
Art PA: Matt Herschel
Gaffer: Adam Lukens
Best Boy Electric: Mike Farino
Swing: Paul Dickover
Key Grip: Matt Tomko
Costume Designer: Robin Fitzgerald
HMU: Bridget Ritzinger
HMU Asst: Brandi Fulton
SPFXMU Artist: Brian Spears
SPFXMU Asst: Rob, Pete
Production PA: Luke Sherman
Production Assistant: Mike Miles
Set PA: Juan de Lindo, Oliver Brooks
Editorial: Arcade Edit
Editors: Christjan Jordan, Will Hasell
Assistant Editor: Louise Crane
Producer: Ali Reed
Executive Producer: Deanne Mehling
VFX/Post: Lifelong Friendship Society
Creative Director: Jason Jones
Animators & Compositors: Sid Seed, Dan Short, Jay Kim, Danny Kamhaji
Post Producer: Bridgette Spalding
Executive Producer: Dan Sormani
Music: Original Music by Human
Mix: Matt Zipkin, One Union Recording Studios
Digital Production Company: We Are Licious
Interactive Creative Director: Magnus Oliv
Production Management: Ray Barnes
Development: Edvin Besic, Michel Chatten
Animation: Molly Wengert
Executive Creative Directors: Scott Duchon, John Patroulis
Creative Director: Paul Caiozzo
Art Director: Phillip Fivel Nessen
Copywriters: Nathan Frank, Paul Caiozzo
Illustrator: Phillip Fivel Nessen

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Falling Skies :: Oh Their Coming!

Falling-Skies

Stephen Spielberg is back, and I am not sure what to expect other than awesome action cheesiness.

The Alien genre these is the new Cowboy Genre of our decade. This is already old news I suppose because the genre is taking over all of the major networks  & movie theaters with shows like:  V, Stargate Universe ( which is sadly ending ), Cowboys Versus Aliens, Battle For L.A., many cartoon feature film about aliens, and now the Falling Skies series.

Well the deck maybe stacked full of competition but I bet this series will gain momentum, it has a good young network with a fan base that’s probably right for this new show, so why not? What do you think will Falling Skies fall flat?
Some more Trailers can be found here:

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Hot Wheels Secret Race Battle : Ambient

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This is an interesting new project out of Sydney. You have to check it out maybe it’ll inspire some new ideas. I always imagined someday Spider man would be flying from building to building in NYC through this technology.

Find out more about the project here

CREDITS

Client:
Mattel (AUS)
Senior Marketing Manager: Amanda Allegos
Senior Brand Manager: Ben Caddy

Agency:
Muse Amsterdam (NL)
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg

Other:
Production & Animation: PostPanic (NL)
Directors PostPanic: Justin Blyth, Chris Staves & Mischa Rozema
Technical supervision & Play-out: BeamSystems (NL)
Local Agency Mattel: 2Fish (AUS)
Hardware: TDC (AUS)
Sound design: MassiveMusic

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Sprite Feel The Freshness

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Lide.cz: Klara

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Synopsis:
Klara was an average looking sex doll until she found out her boyfriend was cheating on her. With a real girl. It’s easy to find a real date. Czech Republic’s leading dating site lide.cz and its new cinema ad.

Agency:                         McCann-Erickson Prague
Client:                         Seznam.cz (Lide.cz)
Creative Director:      Tomas Otradovec
Copywriter:                 Stefan Suchy, Tomas Otradovec
Art Director:               Stefan Suchy
Director:                       Michael Wong
DOP:                            Mark Bliss
Production:                 Bistro Films Prague
Media:                          Cinema, Web

Radioshack Batteries : Suprising Power

airplane

It has come to our attention that this advertisement is directly cough cough “Inspired” to-the hilt I might add by a previous advertisement overseas.

What’s going on here?  We’re in the dark, go find out more over at our friends blog at: http://blog.mycardmywork.com/?p=1063

Advertising Agency: Arnold, Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Paul Schauder
Associate Creative Director: Brian Hayes
Art Director: Mark Bangerter
Copywriter: Nikhil Aima
Illustrator: A. James Stone
Photographer: Stock
Art Producer: Kathy McMann

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