Advertising

Cadbury 2011, Cadbury 1991.

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And if you are into 90′s advertising check out this reel I found youtube:

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New Balance REVlite 890 Helium Test

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This mini documentary caught my eye because of the simplicity in which they showcased the products core feature. What do you think of New Balance’s new attempt at a viral spot?

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FAGE Total Plain Extraordinary

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Favorite Superbowl Ad of 2011 The New Volkswagen Beetle

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Our Favorite Ad:

Do you think the ending of the Volkswagen ad reminded you too much of the Infinity car line swoosh visual?

And the Runner up:

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TD Bank 3 Second Campaign

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BMW’s After Image Campaign

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As first seen on: trender.ro

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Woody Goomsba- “Gitcha Goomsba Up!”

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The bavarian town of Leavenworth (as seen on Conan and the Bing website) has launched an underground viral video campaign. The tongue in cheek hip-hop video depicts the tourist attraction in a whole new light. Scantily clad dancers, sporting the german dirndl, move to the beats of a rap about Leavenworth’s mascot, a wooden nutcracker name Woody Goomsba. Here are some press links for more information.

created by “Howell at the Moon Productions” for Leavenworth Area Promotions

Seattle Times- http://bit.ly/hLoLTA
King5 Tv- http://bit.ly/hmp8tN

Q13 Fox Tv- http://bit.ly/hvSb1C

KHQ Tv- http://bit.ly/enHmgg

KIRO FM- http://bit.ly/eER8mw

KOHO Radio- http://bit.ly/g7kupS

KW3 Radio- http://www.kw3.com
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Grey Goose Happy Holidays Tv Spot

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The Online Media War

As a subscriber to Comcast and a past subscriber of Fios I have an understanding of how the on-demand media market has changed in the past year. And it seems that XfinityTV is about to tip the scale in their favor, but lets start with how things came to pass.

It started first with Cable & Fios companies providing us on-demand content and media that customers would pay extra for or receive as just being a customer. And on the internet Hulu, Blockbuster, & Netflix fought over territory for online media content. Then sometime around last June right around when Blockbusters bankruptcy happened and their brick and mortar stores started disappearing, XfinityTV online launched with tons of online content that users were already paying for including: HBO & Showtime, and all the other paid for stations. And most recently in the news: ‘Movie viewing is slowing down the internet’, and the great digital debate about tiered structures for internet usage and bandwidth distribution. What does this all mean for the regular joe consumer? This means our ISPS/cable/fios companies are looking to charge companies that are providing movies and other content to you through their data service. In simplest terms if their servicing you to receive data from their competitor their going to take a piece of the pie from their competitor. With that in mind you can start to get the picture of the tiered internet data system for what it is, Netflix is basically working off the top if you will and servicing a broad market kind of reminiscent to AOL prior to 2000. And now that model that Netflix succeeded at is actually interfering with XfinityTv’s growth. Xfinity for those of you who live under a rock is a sub brand of the parent brand Comcast who owns a gigantic market share of both the internet access & cable access at least in the northeast where I live. This pretty much sets the stage for an upcoming media war: one owns the pipeline, one who owns the majority of the market share, and both are fighting for the best content.

I estimate it will go like this: Netflix will be charged by Comcast for its service, or potentially blocked altogether by Comcast. Netflix will either increase its cost or potentially have less content, regardless it will slow down their consumer growth. On top of which XfinityTV actually provides a giant amount of content from station networks that customers already paid for. So if you are a Xfinity customer you are getting the internet on-demand access with your cable service. And big name movies will likely still be seen on all the top tiered cable movie networks on top of which you can get any tv show on-demand as well on Xfinitytv. Netflix will have to challenge this online content dominance for them to succeed, meanwhile they do have a good head start they have relationships with a number of major players and are going to have excellent content. And their service is available through many media/gaming units and it is comparable to using the on-demand service. Basically the battle will won or lost by having the majority of good content that people like to view on their site and streaming to all of their outlets on TV through the gaming/media tv units etc.. As it is right now I think Cable has the upper hand with content and time will only tell if Netflix can out perform them on a great movie collection.

Just a thought for a final note: Xfinity has a major advantage consumers who pay for HBO & Showtime & all the other paid for networks already get that same content available for free when they sign in online to XfinityTV. I even would guess that Comcast will grow their existing customers content diet as well because if they signed up with one movie package they might likely expand their movie packages, and that would remove any doubt that Netflix’s streaming service is going to face a great big cable threat.

What are your thoughts do you think Netflix will stay on-top of the media dominance or that they are just there for now?

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Help Find Red in Toronto – M&Ms Latest Campaign

* Go to www.findred.ca for entry, full rules and prize details.

The five colourful M&M’S® spokescandies are looking for their outspoken brother, Red. Canadians will have a chance to win* a red smart for two coupé by helping with the search in a new online promotion called Find Red created by Proximity Canada.

The search begins on www.findred.ca , where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. To help with the search, the M&M’S® characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’S®- Canada fan page !

Each participant who registers online at findred.ca automatically receives an entry into a Sweepstakes for the chance to win* the ultimate ride: a new red smart fortwo coupé! Canadians lucky enough to find Red’s locations will automatically earn additional entries into the Sweepstakes, which also includes a variety of great secondary prizing.

Learn the reason for Red’s disappearance on www.findred.ca , on YouTube and by visiting the new M&M’S® – Canada Facebook fan page . Canadians can also follow @mmsfindred on Twitter to receive clues and discuss the search with fellow participants, using the hashtag #FindRed. In addition, consumers can follow Red as he checks into various locations around Toronto using Foursquare and leaves clues, on the barcodes of delicious participating M&M’S® products through stickybits . For those out and about in real-world Toronto, pay attention to wild postings of M&M’S® Characters around you – each contains a QR code, which will release a Community Clue to find Red. A total of 18 QR Codes are available to be revealed, aiding Canadians in this exciting quest.

YouTube Channel: http://www.youtube.com/user/mmscanada

Facebook: http://www.facebook.com/mmscanada

Website: www.findred.ca

Creative Credits:

Agency, City: Proximity Canada, Toronto
Creative director: John Gagne
Associate Creative Directors: Ari Elkouby, Jeffrey Da Silva, Jonathan Ruby, Rene Rouleau
Copywriter: Ryan Lawrence
Project Manage/Producer: Joanne Sincich
IA: Patrick Jordan
Tech & QA: Darrin Patey, Ifthikar Ahmed, David Imbrogno, Herak Sikdar, BJ Blaney, James Adamson, Jeff Vermeersch
Account Management: Priyanka Goswami, Jesse Abrams
Published/Released: November 2010

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