I actually stopped myself from writing this post twice but I can not help to do so after loud mouth Barbara Boxer UFO’s flying over the golden gate bridge. I am not the first one to re-post this but if you missed the horrifically and shockingly terrible campaigns go check them out at:

http://adweek.blogs.com/adfreak/the-freakiest-campaign-ads-of-2010

And enjoy the floating Barbara Boxer UFO ad.

“On Monday, we premiered ‘The Commuter’,  a short film from the McHenry brothers (currently working on their first feature film Jackboots on Whitehall) starring Dev Patel, Charles Dance, Pamela Anderson and Ed Westwick about one man’s disastrous, action-laden journey to work.

Shot entirely on the Nokia N8,”

Supplied to us from our friends at Wunderman UK

Objective: Veikkaaja is the biggest Sports Magazine in Finland. Every summer as football season starts, the sales dip. Veikkaaja needed to boost both football and sales.
Insight: Finland is not a Great Football nation, but a Great Nation of Sports Fans
It was time for the Football World Cup. But again, Finland was not playing in the Final Tournament and Finnish Fans were cheering for other nations as they would have been their own.

Idea: We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans who had no team of their own to cheer for. People volunteered as fans and were promised a chance to get to South Africa to cheer for their favourites. Later on Veikkaaja claimed its role as a proud sponsor of the company.

Results: Many thousand registered fans got a special deal and subscribed to
the magazine, resulting in sales increase against the usual trend. A Brand that had no previous connection to the football community, was now an active part of it.

Advertising Agency: hasan & partners, Finland
Creative Director: Anssi Järvinen
Art Director: Mikael Nemeschansky
Copywriter: Lasse Paasto
Graphic Designer: Jarkko Talonpoika
Producer: Antti Zetterberg & Liisa Frick
Account Director: Jussi Lindholm
Additional credits: Björn Axel Sjöblad, Johannes Lassila, Sanna Rantanen, Teemu Neiglick, Jani Halme, Tuomas Peltoniemi, Terhi Hakli
Published: May 2010

http://www.subaru.com/content/static/fightmediocrity/index.html

Freelander 2 enters the world of clay

* New innovative animated campaign for the Land Rover Freelander 2

* Rising star ‘Clay’ and his trusty Land Rover Freelander 2 unleashed on world of animation

Land Rover is set to literally shape the future of rising talent ‘Clay Mason’, star of the new Land Rover Freelander 2 advertising campaign.

In the 30 second TV commercial, ‘Clay’ drives the new Freelander 2 over some of the most varied terrains known to the world of animation. Demonstrating the vehicle’s all-round versatility, ‘Clay’ and his trusty steed journey through town, country and forest, over mountains, through snow and much more inside 30 seconds. He even tows a yacht at one point.

‘Clay’ will make his global TV debut this month starting on screens in Italy with a rolling release to other markets over the next 4-5 months

Catching up at the end of his hectic non-stop 5 week schedule, ‘Clay’ takes us behind the scenes of this epic animation in a ‘documentary’ set for online release at the same time as the TV ad.

‘Clay’ talks candidly about past roles, including his time as a cloud and a dog biscuit, and recounts what it was like to be given the driving seat in this first animated advertisement from the world’s leading all-terrain brand.

In this film, ‘Clay’ describes the challenges of filming in the world’s toughest terrains but the benefits of being made of plasticine. “The thing is if something did happen to me, I could be moulded back.”

What ‘Clay’ hasn’t been told is that if his performance is not a success, his female co-driver could be given a greater role in the next film!

‘Clay’s’ legal guardian, Freelander Global Communications Manager, Dorian Leroy chose the animation theme for the campaign for its unique celebration of the overall versatility of the vehicle whilst showcasing the optimistic and active lifestyles of Freelander owners.

“This film is a departure for Land Rover. The Freelander 2, Land Rover’s biggest-seller, is a supremely capable vehicle used the world over. We wanted to encapsulate this in a leading-edge global campaign.”

“Filming took five weeks to shoot plus a further four weeks to edit and produce,” said Dorian. “The film will be offered in several different edits including the full 30 second film, plus 20 and 15 second versions.

Created by Land Rover’s incumbent global advertising agency – Y&R – the chosen concepts – for both TV, print and digital – required a high level of attention to detail and precision so that the finished work was truly authentic, premium and sprinkled with plenty of intelligent wit – as befits the Land Rover brand.

Hornet Animations, based in New York, were appointed to produce the suite of assets based on their interpretation of the original ideas. Their technical skills and craftsmanship enriched the stories, adding additional layers to reinforce the depth and overall engagement of the advertising.

To view ‘Clay’s’ ‘making of’ documentary and the new ad, log on to www.youtube.com/landroveruk . The film will premiere on UK terrestrial TV screens in January 2011.

Interested in seeing the behind the scenes film about how they made this visit here: http://www.youtube.com/user/LandRoverUK?feature=mhum

In2ition Shower Commercial by Delta

& their Faucets Tv Spot,

Also a well handled tv spot for their faucets.

But, I can not complain about their new site, it is simple and intuitive and the brand although overly simple works well in their facebook fanpage social media strategy. But their is nothing I like about the logo icon or lock-up, it is staggeringly simple, says very little about the Democrats and the tag line reads far too seriously for a lock-up that is so child-like and simple. What do you think about this new logo, their color choices and tag-line?

But to be fair the update itself, is an improvement from their prior DNC logo lock-up with the American flag waving in the background and clearly their was a strategic plan put in place to drum up new voters but… still.

The Old DNC mark.