Category: Branding

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bing.com | An identity crisis

bing.com Microsoft’s latest and greatest search engine that has been well received since launch, it quickly attacked it’s market and gained about 1/3 the visits google.com receives. But in the recent months it has slowly plateaued at about 50-55 million unique visitors according to compete.com ( I can’t say I whole heatedly trust the results [...]

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AFOM: United Soul Branding Creative

A Friend of Mine | is an agency located in Melbourne, Australia. They do some stunning signage and branding creative. Take a look for inspiration from their latest store signage and branding creative.

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ANZ Fraud Squad Campaign

So thanks to a new contributor I have two fresh TV spots to post from Australia. Their decent and have a bit of wit and humor. Enjoy.

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Penguin Group | Book Publisher Campaign by DDB Hong Kong

What do you do to market your brand if your one of the most well known book publishers in the world? Just tell it like it is. This print creative is a bit point blank, and I dig it because of that. I just think the art direction of the photos well their a little flat. Outside of that I get their strategy.

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Chad Ocho Cinco: A Personal Branding Case Study

Sports figures and celebrities are clear prototypes for building a personal brand since it has become standard procedure for them, and Chad Ocho Cinco has mastered the art. The gift and the curse for the Cincinatti Bengals is that this guy has built his personal brand to the point where it is engaging fans at a higher level and undoubtedly increasing the fan loyalty to the NFL. However, as Ocho Cinco walks into the office of a team’s Director of Player Personnel, he can say, “If you hire me, I’m bringing 1 million people. How are you going to handle that?”

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Comcast Live On Demand ( formerly Fancast ) Now xfinity

This fairly ’sneakily’ new service allows you to watch TV while your online. Well that’s cool. And something many have long since been waited for. In this new on-demand age we’re going to have a lot more media at our fingertips.

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Our Studio’s Site Launched | Elephantik.com

We’re proud to launch our studio’s site this week, take a gander! Happy holidays everyone.

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Aol. new identity.

This latest identity update for AOL strikes me as a huge departure from the triangle symbol. And rightfully so, their leaving Time Warner and downsizing. AOL is becoming Aol. It’s a shrinking more personal brand update that simplifies itself and humanizes it in the same way someone writes a simple sentence. And they should they [...]

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Magic Studios Viral/TV Spot by Orijin

A new TV intro to a South African TV channel from a talented agency called Orijin.

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Davidoff Identity Update for Men’s Fragerance only

A classic brand updates and repositions itself to a larger audience.

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