According to multiple news organizations, this could have been in response to some recent political trade agreements. Who knows either way for now, its funny. Find out more here.

And more about the trade agreement that might have started this.

What’s weird is being influenced in this case is not a bad thing, I think they actually one-upped Netflix in some ways.  But as these sites become more similar looking as a user I begin to think: “Why am I paying twice for a similar product?”

What do you think about XfinityTV’s new site update?

The Previous NBC Logo.

Well first off it reminds me a lot of the new Syfy branding from their new interactive site. The purple palette reminds me a lot of the palette used over at SyFy.

Outside of that the typography is unique looking it is simpler. But is simpler necessarily always better? In this case yes for their corporate site only. I believe that it is less restrictive than their previous branding, but execution wise I am curious to see if it will play out with their sub brands such as NBC news or CNBC etc. Will they stay or go.

Bare Nutrition Promo from MDfilms.net on Vimeo.
Find out more about Bare nutrition’s products at: barenutrtion.com

Taking a look at their newly created site, I dig the simplicity of their new brand identity. And I enjoy the name itself, the word Hub can be defined as many things: the central part of a wheel, a connection point for things or locations around it, and also as a description of Boston. Combining ‘Hub’ with ‘Way’ obviously challenges the notion of riding passively on the subway or highway.  And the brand color is also interestingly similar to Zipcar, done on purpose maybe? It does seem like a cost effective pricing model as well. Currently they have advertised on their site a price that seems even cheaper then the cost of owning and maintaining a bike.  For $60 a year you can pick up a bike at any time and travel throughout Boston year round. Not a bad price for students. But good luck to bikers trying to commute in our less than predictable winters, 8 months out of the year are decent biking months, albeit hardcore enthusiasts I have seen commuting by bike even in January. There are a ton of benefits for Hubway one obvious one that comes to mind is the lack of needing space to store your bike, especially for students who have limited space to place a bike.

I guess the big question is if it works in Paris and we have a similar climate, how it will fair year round in Boston? And how many bikers would be willing to give up owning their bike to be a member, or are they solely trying to attract new cycling enthusiasts?  All good things to wonder but I am happy that New Balance, a local shoe company, is starting this project in Boston!

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