Category: Branding

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Magic Studios Viral/TV Spot by Orijin

A new TV intro to a South African TV channel from a talented agency called Orijin.

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Davidoff Identity Update for Men’s Fragerance only

A classic brand updates and repositions itself to a larger audience.

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CNN: Interactive Re(d)brand

The verdict is still up in the air,  but with a major site re-design you want two things, keep the existing customer base happy and improve functionality to grab new audiences. I think this site update comes off heavy handed and focused on adding functionality. But adding functionality at the sacrifice to usability and readability. [...]

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Snow Came Early… We’ve been mighty busy.

So we’ve been mighty busy this month and we’re looking for more contributors. We’re focusing on many of our interactive and branding assignments. So we’d like to open the doors to contributors to ask if anyone is interested in contributing content to the site. We have it open ended so if your a graphic designer [...]

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Logo Designers List compiled from Zlok’s Web Trend Map

I just compiled this list ( http://tweepml.org/Logo-Designers/ ) of logo designers based upon the webtrends.com/zlok/132/ list of designers. Feel free to ask me to add your names to this list and feel free to republish this.

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Interbrand’s Top 100 Global Brands.

Just stumbled upon this article and poster set but I found it interesting to see an in-depth analysis on global brand values.  I am not sure even what the “SM” stands for in the deviations in numbers but I just thought I’d bookmark this and give you links directly to Interbrand’s site for this interesting [...]

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Chicken Now Updated and Tastier.

Chicken Now is a Mall food brand that recently had a very serious brand clean up. Pentagram’s latest creative really showcases how a strong brand can emerge from the visual clutter that an average identity/brand can have. They really simplified the color palette and letter forms. It makes the end result synaptic, and on a [...]

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International Olympic Committee Tv Spot

An uplifting digital cartoon spot supporting the upcoming olympics, its a generic ad but its nice.

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Lending Tree Rebrand & Campaign by Mullen

Check out the latest brand and campaign roll out for Lendingtree.com by Mullen

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Red Stag | A New Breed of Bourbon

These print ads are pretty amusing, its like the ‘devil deer’ from bambi’s cartoon world shot in to recommend with whitty lines about how drinking bourbon will help you hook up. Whats funny and disturbing about this all at the same time is the real-life lifestyle promotion that goes along with selling this product but [...]

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