This is downright disgusting BP has plenty of money so it buys up the Google & Yahoo keywords for “Oil Spill” & “Gulf Oil Spill”, in a marketing attempt to stimy the social media outrage about their company. And then they make this website to promote their hardworking attempts to stop this mess they created. Wow save your money and send it to the fishermen who’s livelihoods you ruined. And to the states to fix their wild life preserves. And to everyone… except the marketing team… It is a little too late for that.

Because we can only hope that what happened in the Gulf of Mexico this past two weeks gets cleaned up soon, I posted this ad. I have been a huge fan of hydrogen transportation, since I studied chemistry in high-school. It just makes sense, and it is responsible to figure out a hydrogen energy solution. We owe it to this planet to not drill this planet dry. To what end? Who knows but it cannot be good. Just think about it we’re taking huge amounts of liquids out of the mantle of this earth how is that not going to destabilize the land beneath us. And is it not ironic that BP the company owns the offshore oil rig responsible for this catastrophe once had a tag-line ” Beyond Petroleum”. Maybe they should have actually followed their own advice.

This movie touches close to home for many of you in our field, a lot of people have been laid off during this recession and many of us have taken steps to choose our own paths. Exciting that someone had the guts to make a documentary about the brave new world for creatives.

No seriously I respect everyone’s right to make a business and sell a product, it is the American dream but this is damn low. If Crowd-sourcing this year didn’t rip out all of our hair completely and your in this industry well then this latest businesses idea will do the job. I won’t and don’t [...]

I just found these two accompanying wallpapers online, their quite comical. One of these seems to be made for workforfood, but the motion design version was a rehashed version I found online. Classy work though. If you’d like to take credit for your creative whomever out there we’ll post your links. for now though I’ll [...]

I was unexpectedly ‘confronted’ with this ad on the msn.com homepage.? I say confronted as the ad placement was rather large? in comparison with what I usually see. Unexpected as well to see anything as high-end as Chanel on MSN!
My curiosity was piqued, however.
I can’t decide if the film is creepy, very sexy or a [...]

A very cool idea by Sunchips (packaging is really made by Ingeo Natureworks-a part of the? Cargill corporation, it should? be noted).
Made with a corn-based fiber, this packaging should be compostable.
It’s an inspirational idea/ad.? But will it really work? Would you do it?
Thoughts?
Here is a link to the Sunchips site in case you haven’t seen [...]

Just bought the May 2009 issue of Vogue.? Usually D&G and Versace are the ads I peruse in this particular mag.? Much to my surprise then, was the Champion advert. that I came across.
I’m all for female empowerment and sensuality-but does this model look a bit young?
Just putting it out there…thoughts?

Michele McKirdy|copywriter for hire|michelemckirdy@hotmail.com
– ————————————————————
On [...]

Jessica Alba stars in Club Campari’s 2009 ‘Calendar’.? Although combining celebrity with alcohol is certainly not a novel idea, I am intrigued by the fact that photographer Mario Testino managed to convey a definite sexuality but also maintain a level of elegance & class missing from quite a few female-oriented ads as of late.
Thoughts?
See more [...]

Alright, out of all of the commercials that ran this superbowl, the Pepsi ad was the most unexpected but most memorable spot in my opinion. The Pepsi 30 second Macgruber spot shows the best of possible skits done by SNL. And the soda company takes a few shots at itself which is why I like [...]