Visit the site for the full experience: http://www.lifebeforedeath.com

Credits:
Advertising Agency: XM Asia Pacific, Singapore
Agency website: www.xm-asia.com
Executive Creative Director: David Brown
Senior Art Directors: Danny Lim, Cheng ShuYau
Interactive Designer: Joel Chua
Copywriters: Calista Teo, Remesh Panicker
Flash Programmers: Edalene Tay, Leon Ng, Chris Luo, Ong Hon Tat
Technical Developers: Chai Chok Fern, Lydia Tay
Voiceover Talent: Remesh Panicker
Production Manager: Candice Chong
Account Director: Gerard Lim
Additional Credits: Qeren Communications, Lien Foundation
Published: July, 2010

** Update **
My first impression of the iPad is that it is altogether too heavy to carry around like a book with one hand. It is easy to read and probably a better e-reader than many of the other e-readers out there ( because of it’s screen & luminosity ) but I bet it’s battery life is a lot shorter ( although I have heard positive reviews from owners about battery life, does it equal though 8000 pages that a Sony E-reader will get? I don’t know. ) but I can gripe that it is heavy and fragile and if you have a protection case than it get’s bulky and is not something you can hold in one hand for a very longtime ( because of the device’s weight ). I was happy with the website navigation experience. It was pleasing to the eye, smooth, and pretty much perfect for a flight companion. It does not replace a lap-top but it does handle media well. What I don’t see is the point for day-to-day life. You won’t feel safe walking outside with this device ( subway unlikely, park bench it could get scratched if it was put down on the wrong surface yikes ) it is far too fragile and right now and it is something you have to pretty much put it in a case ( at an additional cost from day 1 or a laptop bag ). My biggest complaint though and reason why I will wait until a later version is that it is too fragile, too heavy, and I can’t see you placing this device at the kitchen table without blowing it up with one accidental water spill. It will make a nice couch companion while you chat with friends as long as you have a safe place to put it because if you sit on it well there goes 500 dollars.

This thing needed in mind to be kitchen table friendly and sturdy, and in my opinion it is not. I also think it is missing the opportunity to really challenge magazines. It does not replace a print experience, although that is a hard challenge to come by with a 1st-gen device I kind of hoped that it would be on par with a magazine. It isn’t but it does feel nice for interactive news sites. It really has a nice interactive experience, but to do both this device would have had to been slightly larger, thinner, lighter, and a helluva lot less fragile. What it is good at and what I was surprised most about was the typing experience. It was much better than an iPhone and will allow people to write freely to their friends. One other sticking point is that for gaming this screen can’t get heavy use without scratching or breaking ( you’ll need to fork out more for screen protection sleeves ), to be honest I am not sure they they didn’t include button areas outside of the onscreen touching so that the basic button mashing games out there wouldn’t wear and tear on your device. I foresee long lines and screen fixing mini booths around the malls around the country to fix these devices and I am not impressed with how I was handled with my iPhone broken screen * Which is still shattered but usable. Why have I not paid to fix it? It costs $200 to fix with apple, $120 with the mall dude who works for apple and does the mall booth as a side job, and $30 dollars to buy the parts yourself and gamble with trying to fix the screen as it is quite tricky.*

I am all for innovation and on one hand I would love to praise this device as it will help the design industry in many ways, but I have to be straightforward and honest about it: Good look future iPad v1 users heed my advice though if you are looking for the holy grail device, wait another 2 or 3 generations ahead before buying. But if you do buy it buy a screen protector, and a case to protect it from day 1, although I think a product like this should be sold with these kind of safety considerations already fixed and that this is the same nickel and dime tactic they pulled with the iPhone and iTouch products.
** /Update **

Interested in seeing how your website or others look on an iPad? Try Ipadpeek.com the sans the scroll-bar this experience is true to form.
http://ipadpeek.com/

One thing to note, some people are saying that their is no scroll bar ( but there is a small black line ? ) on the iPad. A way more accurate tool to showcase an iPad site can be downloaded the with iPad SDK kit. You can download that here: http://developer.apple.com/ipad/sdk/

Do you have an iPad? tell us about your experience about it. Was it worth the wait? If so why?

Thank Rajja, and Tom for the links!

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We recently updated the icons with AIM, Google, and Yelp Icons.

Please Download here!

Sincerely,
Joseph Maguire

“And Then There Was Salsa” from Frito Lay Dips on Vimeo.

To see the full screen experience visit this site: http://vimeo.com/9194146
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