Advertising Branding etc. - Design, Advertising, & Branding

This new mark for Nike’s Football division is awesome. Its part shield, part hypercube, part something out of tron/the 80s, and lastly it reminds me of Miami Vice with those Porsche’s that had the rear window with shades. In my opinion great brand identity update for visual reasons but the conceptual reason for it is a bit ambiguous. The explanation is for the cube is that it is made up of 4 dimensions ‘Technical, Physical, Tactical and Mental’ ( the characteristics that make a great football player ). Do you get it, does it matter?

The spot was a bit flat if it was not for this ‘rear ending’, but I guess with it it is not quite lack-luster. And because of its extreme content/soundtrack their brand’s message appeals to their audience. With 500,000 + visits on you-tube already their marketing team must be happy.

A fun film submitted from the Director & Studio. Enjoy!

Absolutely love this studio’s work, but this is one inspiring 45 second director’s cut of a tv spot for NIKE.

I enjoyed this spot, it introduces an innovative safety feature and captures that disturbing feeling a driver has when they are tired and behind the wheel.

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I am not quite sure what is going in this commercial: I see a new tag-line introduced and I see a series of logotypes at the end that are kinda reminiscent of AOL’s latest amalgamation of identities. So is this a repeat strategy? Does it make you rethink AT&T? Or is this just a random aesthetic explosion? I am unsure, I don’t quite ‘get it’ but I definitely think their turning their focus on a younger audience, and that makes sense to me. What do you think?

Some nice illustrations sent to us by D.Kele, the illustration is by a variety of illustrators and it’s some pretty fun work. I enjoy the first one by Matt W Moore a bunch.

Part Amazing, part whoa, part playful. It is a very interesting experience and I recommend visiting the site for the UI experience.

Just a fun spot from down in OZ. They seem like their having a bit more fun than we are…. Someone needs a vacation…